TerraFirma Software

Under the guidance of Alberto Rigau, myself and several colleagues worked to rebrand the Puerto Rico-based GIS start-up, TerraFirma.

We began with a series of logo sketching sessions based on discussions with the clients. They were inspired by the MIT Media Lab branding. We also determined that including the word “Software” in the title would help distinguish the company.

After working through the identity system, we worked on layouts for the company website on Figma.

Collaborators: Molly Mills, Jeff Wilkinson, Amanda Williams, Brogan Williams, Jacob Williams 










Hi-fi Website Prototypes






Brand in Context






Logo Exploration (unused stuff)