Greenways.com

Overview

Chuck Flink is a nationally recognized landscape architect and greenways consultant with decades of award-winning work. His old website buried that legacy under cluttered navigation and outdated visuals. Elizabeth and I (as Best Parts) redesigned Greenways.com from the ground up: restructuring the information architecture, refreshing the visual identity, and building a WordPress-powered CMS so Chuck can showcase new work without developer support.

Type

Web Design

Wordpress Development

Branding

Year

2025

Collaborators

Elizabeth Gabriel

Our approach

We started with a content audit and visual exploration. I led the information architecture and WordPress development, creating a site that Chuck can manage without touching code. We worked in sprints, sharing prototypes with Chuck for feedback before moving forward.

WordPress-powered homepage for Greenways.com

Homepage built on top of Wordpress

Sitemap overhaul

The old structure was deep and confusing. We flattened the hierarchy around Chuck’s core services, making it easier for visitors to find what they need in one click.

Diagram showing the original Greenways.com sitemap

Original sitemap

Diagram showing the revised Greenways.com sitemap

Revised sitemap

Visual refresh

Chuck’s brand needed a modern, clean aesthetic that still felt rooted in nature. We introduced a light palette, clear typography, and generous white space to foreground his portfolio.

Before

After

Botanical illustration for project three

Custom project illustrations

Elizabeth created a bespoke botanical illustration for each of Chuck's five highlighted projects. Each drawing features a plant native to its region, grounding the site in real landscapes and adding a layer of local storytelling.

Highlighting expertise

We carved out a dedicated intro section on the homepage to spotlight Chuck’s credentials and past projects.

Homepage section introducing Chuck Flink

Feature: Expert profile

Clarifying offerings

We created a scannable offerings grid that breaks down each service into plain-language headings and short descriptions.

Offerings section showing services categories

Interactive service breakdown

Responsiveness

The legacy site was desktop-only. We rebuilt every component to adapt fluidly from desktop to tablet and mobile, this ensures touch targets, layout, and typography scale seamlessly.

Mobile view

Outcome

Chuck now has a site that matches the quality of his work. The WordPress setup means he can add new projects as they wrap, no more waiting on developers to update his portfolio.

Live site